Caroline M. Poland is the Founder and CEO of Poland and Associates Consulting. She is a Licensed Mental Health Counselor, a Licensed Clinical Addictions Counselor, a Certified Clinical Trauma Professional, a Certified Compassion Fatigue Professional, and a Nationally Certified Counselor. She is also certified in EMDR therapy, a form of therapy designed for those who experience distress around traumatic memories and Post Traumatic Stress Disorder. She is the Founder and Owner of Landmark Counseling, a private practice that serves clients in the state of Indiana. Ms. Poland is the creator of the Preferred Cognitive Styles and Decision Making Model, which was first discussed in a 2011 article published in Vaccine. This model outlines a series of cognitive styles that individuals employ in decision making, and outlines communication strategies that the health care provider can use to communicate effectively with that patient to create behavior change – in particular in regards to vaccine acceptance. She has also published on the use of the Empathy tool in improving immunization rates, and the role of distortions of human behavior in pandemic planning. Ms. Poland is the former Director of the Counseling Center at Taylor University, where she served for 10 years and held academic rank. In addition to her duties in the Counseling Center, she designed and taught an innovative psychology class. She is a member of the Board of Advisors for the Vaccine Education Project, and was an invited participant for forums on vaccine hesitancy and acceptance through the American Academy of Arts and Sciences. Ms. Poland has presented over 170 invited seminars and talks nationally and internationally including invited talks at the United States Air Force Academy, Duke University, Mayo Clinic, Universidad Del Azuay in Cuenca, Ecuador, the University of Athens Children’s Hospital in Athens, Greece, the National Foundation for Infectious Diseases Annual Conference on Vaccine Research, the Annual Vaccine Congress, and the 4th Influenza Vaccines for the World Congress in Spain. Ms. Poland has published over 15 scientific papers and book chapters incorporating psychological and cognitive models into health decision making, specifically looking at vaccine hesitancy and acceptance. Ms. Poland is a popular and energetic consultant and conference and seminar speaker, bringing insights from psychology, mental health, and science on every day problems faced in healthcare, business, and leadership settings. She has given many popular and acclaimed seminars and talks on the topics of women in the workplace, vaccine hesitancy, compassion fatigue and burnout, trauma, establishing trauma informed care in educational, hospital, and clinical settings, sexual assault, emotional regulation, and improving overall health and wellness for flourishing. Ms. Poland has worked with organizations around the world on issues of healthy workplaces, impactful leadership, and women in the workplace. Finally, Ms. Poland is frequently sought out by radio, television, and print media for her views on the above topics.